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Leger is the largest Canadian-owned polling, research, and strategic marketing firm with over 400 employees in Montréal, Québec City, Toronto, Edmonton and Calgary in Canada, as well as Philadelphia in the United States.
Leger is an innovative company. Knowing that more than 80% of Canadians are surfing the web and that most prefer to take surveys online rather than over the phone, in 2004, Leger created a broad panel of Internet users: Legerweb. In 2019, Leger renames its division by Leger Opinion (LEO).
This web panel, estimated to include more than 400,000 people, is the largest in Canada and allows Leger to carry out surveys of all kinds and sizes with greater accuracy and speed, and to deliver results in real time.
With the continued growth of communications and the increasing need for instantaneous information, Leger understood the importance of developing a mobile app (available on iOS and Android) allowing panellists to express their opinions anytime, anywhere.
In addition to its expertise in surveys and customer satisfaction, the Leger team offers its customers and panellists technologies that combine the social, local, and mobile (SoLoMo), and that are specifically developed for marketing research and online experience optimization.